[Download] "Battle of Symbols: Global Dynamics of Advertising, Media & Entertainment" by John Fraim ~ eBook PDF Kindle ePub Free
eBook details
- Title: Battle of Symbols: Global Dynamics of Advertising, Media & Entertainment
- Author : John Fraim
- Release Date : January 21, 2014
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 5066 KB
Description
Symbols increasingly dominate international communication. Their power was demonstrated by the events of 9/11 and the war against terrorism. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context.
In his new book Battle of Symbols, John Fraim examines 9/11 in light of global symbolism. While the events of 9/11 represented the beginning of the war against terrorism, Fraim notes “the real ’battle of symbols’ started long before September 11th and will continue long after the fall of the Taliban regime or Saddam Hussein.”
The book observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations).
One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.
“Fraim offers us a highly readable analysis of the mass media dominated symbolic universe in which we all live. The Battle of Symbols is entertaining, but it is also profound – offering readers important insights into the role of symbols in American society and culture.”
Arthur Asa Berger
Professor of Broadcast and Electronic Communication Arts
San Francisco State University
“Most interesting … There are many ‘goodies’ in Fraim’s bright and exhilarating work. A fascinating and compelling commentary on ‘the battle of symbols.’ ”
Donald Theall
Professor Emeritus Trent University
Former President of Trent University
Author of The Virtual Marshall McLuhan
Symbols increasingly dominate international communication. The events of 9/11 and the ongoing war against terrorism demonstrate their power. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context.
Battle of Symbols examines 9/11 and current events in light of global symbolism. While 9/11 represented the beginning of the war against terrorism, the real “battle of symbols” started long before September 11th and will continue long after the fall of Osama bin Laden or Saddam Hussein.
The book defines current global symbols and observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations).
One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.
John Fraim is President of The GreatHouse Company, a marketing consulting firm and book publisher. He is a leading authority on symbolism and the creator of www.symbolism.org, one of the Internet’s most popular sites for symbolism. His writing has appeared in a number of publications and online journals including Business 2.0, The Industry Standard, Ad Busters, The Journal of Marketing, First Monday, Spark OnLine, Media & Culture Journal, The Journal of Psychohistory, Anthropology News and Psychological Perspectives. His book Spirit Catcher won the 1997 Small Press Award for Best Biography. He has a BA in History from UCLA and a JD from Loyola Law School.